Three Ways to Fall in Love
The Original
Pure nutrition, perfectly balanced.
With Fruit
Naturally sweet, never complicated.
Choc Chip
Guilt-free indulgence.
Brekky Mix - The Breakfast That Loves You Back
- Zero Sodium - One of few sodium-free granolas in the market
- Low Added Sugar - Only 2-3g (vs. market average of 7.5g). Only sweetened with maple syrup.
- Heart-Healthy Olive Oil - Not seed oils like 75% of competitors
- Premium Ingredients - Ceylon cinnamon, Madagascar vanilla, and all ingredients are organic or non-GMO.
- Clean Label - No "natural flavors," just real food
- Superior Nutritional Profile - High in protein, high in fiber, rich in minerals, low in added sugar, ZERO sodium
- Complete Fiber Profile - Excellent source of both soluble and insoluble fiber to help lower cholesterol, regulate blood sugar, feed beneficial gut bacteria, and aid in digestive health
Our Story
Merricks Kitchen was founded by Sarah, inspired by her childhood in Merricks, a seaside town on Australia's Mornington Peninsula. At her family's property "Plein Air," Sarah developed a deep appreciation for real food made with fresh, local ingredients.
Years later in Newport Beach, California, unable to find breakfast options with the same wholesome goodness she remembered, Sarah began creating what would become Brekky Mix. What started as a family recipe evolved through careful refinement, with friends and family encouraging her to share it more widely.
In 2022, Merricks Kitchen officially launched, bridging two coastal communities through a shared passion for honest, nutritious food that nourishes both body and soul.
Premium Ingredients
Why Stock Brekky Mix: Premium Differentiation
Merricks Kitchen stands apart in the crowded premium breakfast category through genuine differentiators that resonate with today's health-conscious consumers:
- Olive Oil Exclusive - One of only 4 brands using heart-healthy olive oil instead of seed oils (75% of competitors)
- Zero Sodium Commitment - One of just 5 sodium-free options in the entire category
- Transparent Sourcing - Specific premium ingredients (Ceylon cinnamon, Madagascar vanilla) vs. generic or "natural flavors"
- Honest Sweetness - Single-source premium sweetener (maple syrup) with no artificial alternatives or sweetener blends
- Functional Formulation - Thoughtfully balanced ingredients that support heart, brain, gut health and sustained energy
- Complete Offering - Three complementary varieties that address different consumer needs while maximizing shelf presence
The trio of Original, Fruit, and Choc Chip varieties delivers high-margin opportunity (40% markup) while satisfying diverse consumer preferences - from pure nutritional focus to mindful indulgence - all with the clean label integrity that premium shoppers demand.
Product Details
| ORIGINAL | WITH FRUIT | CHOC CHIP | |
|---|---|---|---|
|
Key Ingredients |
Organic oats, seeds, maple syrup, Ceylon cinnamon, Madagascar vanilla powder, non GMO nuts & olive oil |
Original + organic blueberries, dates, & non GMO strawberries |
Original + fair trade organic dark chocolate |
|
Price |
MSRP $16.50/12oz (340g) |
MSRP $17.50/12oz (340g) |
MSRP $17.50/12oz (340g) |
|
Profile |
56g Serving Size (1/2 cup) |
60g Serving Size (1/2 cup) |
48g Serving Size (1/3 cup) |
Smart Sugar Profile
Superior Sugar Approach
- Minimal added sugar (just 2-3g per serving)
- Single, premium sweetener source: organic maple syrup
- No artificial sweeteners or sugar alcohols
- No stevia, allulose, xylitol, or monk fruit
- Natural sweetness from whole food ingredients
By Variety:
- Original: 3g total/added sugar (6% of daily recommendation)
- With Fruit: 7g total sugar with only 3g added (natural fruit sweetness)
- Choc Chip: 4g total sugar with only 2g added (40% less than typical chocolate cereals)
Unlike competitors that use multiple sweeteners or artificial alternatives to create a "low sugar" claim, Brekky Mix achieves its balanced sweetness honestly through premium ingredients and thoughtful formulation, supporting stable blood sugar and sustained energy throughout the morning.
Ideal For
- Health-Conscious Adults seeking clean nutrition.
Their priorities: ingredient transparency, functional benefits, and avoiding common inflammatory ingredients. - Active Individuals looking for balanced energy.
Their needs: sustained nutrition without blood sugar spikes or crashes that compromise performance. - Mindful Indulgers wanting better breakfast treats.Their desire: guilt-free options that satisfy cravings without compromising wellness goals.
- Families prioritizing quality ingredients.
Their focus: introducing children to real food nutrition while still keeping breakfast enjoyable.
Customers are saying
Verified